CV

Content Manager, East Region Lead​
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• Leads B2B content marketing strategy for Slalom's East region, developing campaigns spanning digital ads, email, OOH, social media, customer stories, thought leadership, event branding, videos, and more

• Partners with SMEs to distill technical topics (AI, cloud migration, data, digital transformation) into digestible and compelling marketing narratives

• Built the East region’s content production framework, implementing intake processes and workflows that saved marketers 20% of their time a week while increasing campaign output by 40%

• Produces LinkedIn and display ad campaigns that achieve an average CTR 2X above benchmarks, while continuously using A/B testing and campaign data to refine and optimize performance

• Owns ABM content strategy, using intent topics to drive a CTR 4.3X above benchmarks

• Collaborates with partner and industry marketers to showcase technology partnerships (Microsoft, Salesforce, AWS) and strengthen positioning across key verticals, including healthcare, life sciences, financial services, retail, and the public sector

• Develops video scripts and storyboards, as well as directs day-of filming

• Creates messaging, collateral, and email communications for client events, including the Impossible Factory, a multi-city innovation roadshow that drove $22 million in sourced wins and opportunities

• Responsibly integrates AI tools into content workflows to increase production efficiency and builds AI-powered buyer simulation bots to stress-test messaging