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Strategic marketer & creative storyteller
Digital advertising
In close partnership with a creative designer, I develop the content strategy & copy for digital ad campaigns that consistently exceed company benchmarks. I also use A/B testing and monitor in-platform ad data to make rapid in-flight changes to campaigns that improve performance.
Brand awareness
This LinkedIn campaign drove 1.3M impressions, reached 97% of target accounts, and obtained a CTR 85% above benchmark.
Spend optimization
This LinkedIn campaign, which promoted Slalom's cloud spend optimization services, used real customer stats to secure a CTR 309% above benchmark.
ABM 1:1
This was the first ABM campaign launched at Slalom. Not only did this campaign pave the way for more ABM strategies, but it also achieved a CTR 4.3X above benchmark.
Process lifecycle
This LinkedIn campaign gained 62K impressions and a CTR 290% above benchmark.
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