Event Branding

I created the messaging strategy and copy used for every event asset at Slalom's Impossible Factory. This event, which took place in 10 cities across the East, encouraged attendees to rethink the impossible by participating in hands-on demos with generative AI and other innovative technologies.

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Below assets include: standing banners, demo room signage, bathroom mirror decals, and phone booth decals. In total, this event drew in over 745 attendees, half of which were Fortune 500 companies. ​