Work Experience

2022 - Present

Content Manager, East Region
Slalom Consulting

• Leads B2B content marketing for 10 markets across Slalom’s East region, developing copy for multimedia campaigns, digital advertisements, email marketing, out-of-home advertising, social media, customer stories, eBooks, research reports, videos, blogs, thought leadership, event branding, and more

• Regularly meets with subject matter experts to distill highly technical information into digestible and easy-to-understand copy for our campaigns (topics included cloud migration, artificial intelligence, data, digital transformation, and more)

• Built the region’s creative processes from the ground up, developing our team’s intake form, deadlines, and ways of working

• Consistently creates LinkedIn ad and display ad copy with an average CTR 2X above our company benchmark

• Created the first ABM campaign at Slalom, using intent topics to personalize over 120 ads and drive a CTR 4.3X above benchmark

• Partners closely with performance marketing, using A/B testing and campaign analytics to refine our content strategy

• Works with partner marketing to produce content that highlights our technology partnerships with companies like Microsoft, Salesforce, Amazon Web Services, Snowflake, and Databricks

• Develops video scripts and storyboards, as well as directs day-of filming for customer testimonials and promotional videos

• Co-led the branding for the Impossible Factory, a multi-city innovation event that drove $16.2 million in sourced opportunities

• Collaborates closely with local, regional, and global marketers to unite our brand voice and increase alignment across teams

• Utilizes tools like ChatGPT and Microsoft Copilot to optimize efficiency while upholding responsible AI tactics to ensure content remains original and authentic

• Received two Marketing Matters awards for my marketing impact in storytelling and regional campaign performance

2020 - 2022

Head of Content, Marketing

ConnectPay 

• In charge of content marketing for a B2B SaaS company, managing the strategy and writing for all blogs, ad copy, infographics, press releases, case studies, client spotlights, webinars, video scripts, website copy, lead captures, social media, and more

• Led email marketing and nurture campaigns, using A/B testing to increase open and click-through rates across key audiences

• Analyzed data consistently in HubSpot and Google Analytics to shape content strategy and design our content calendar

• Worked closely with our sales, product, acquisitions, channels, and development teams to fine-tune inbound marketing efforts, align ConnectPay’s brand voice across all departments, and drive marketing qualified leads

• Handled all internal marketing copy, including CSR scripts, investor pitch decks, and training videos

• Oversaw the relationship with our growth marketing agency, guiding the team through a website rebrand and SEO campaigns

• Increased site visits by 48%, cut the bounce rate in half, doubled conversions, and grew LinkedIn followers by 400% in one year

2019 - 2020

Digital PR Account Executive, 

Alipes

• Served as the strategic lead and primary client contact, responsible for managing project deliverables for accounts like Eli Lilly & Company, We Buy Ugly Houses, and Analog Devices

• Followed an agile methodology to build unique digital marketing experiences, partnering closely with my agency’s creative and development teams to execute brand-building campaigns and website builds

• Served as the company’s point person for copywriting and editing, both for our own agency and our clients

• Spearheaded public relations efforts, providing media training to clients and pitching outlets to secure media placements

• Handled community management and social listening for Eli Lilly across all social channels (130K+ followers on Twitter alone)

• Managed daily Twitter content for LillyTrials, earning an average engagement rate of 1.16% (0.5% is the industry standard)